HIPRA will participate in the upcoming edition of the WBC to be held in Cancun, focusing on those silent heroes: veterinarians.
"We live in a world where heroism is commonly associated with great acts of courage and sacrifice. But what about those everyday heroes who quietly and diligently care for others?" With this question, HIPRA aims to reclaim the role of the bovine veterinarian in our society and kicks off its participation in the WBC to be held in Cancun from May 20th to 24th, 2024.
"The ones who care, are the ones who matter" is the company's positioning for its ruminant area, aiming to highlight its commitment and contribution to the community of veterinarians dedicated to bovine livestock.